DGM B2B
Islamabad
Build ZRK's specification business — architects, designers, furniture manufacturers and corporate buyers — and the pipeline that turns them into projects.
THE ROLE
Key Responsibilities
- Own ZRK's B2B marketing strategy across architects, interior designers, furniture manufacturers, contractors, and institutional/corporate buyers
- Build and manage a structured B2B lead pipeline, from specification and project tracking to conversion
- Design and run architect/designer engagement programs, specifier loyalty initiatives, and technical seminars
- Develop B2B-specific collateral, catalogues, and project case studies in coordination with Design Studio
- Recommend B2B marketing budgets, track spend, and report ROI against pipeline value
- Lead and develop the B2B marketing team
- Coordinate closely with Sales, Trade, Digital, and Design Studio to align B2B and B2C efforts
- Represent ZRK at industry forums, exhibitions, and B2B networking events and partner meetings
ABOUT YOU
What We're Looking For
- 10–12 years in B2B/institutional marketing, ideally within building materials, furniture, or interiors
- Proven track record generating and converting specifier/project-based leads
- Strong people leadership — you've built and run a team before
- Comfortable engaging directly with architects, designers, and corporate decision-makers
APPLY NOW